2nd ICAI 2022

International Conference on Automotive Industry 2022

Mladá Boleslav, Czech Republic

Understanding automotive management issues by business simulation Martina Beránek 1 , Ingo Gestring 2 ŠKODA AUTO University 1 , Na Karmeli 1457, 29301 Mladá Boleslav Czech Republic HTW Dresden University of Applied Sciences 2 Friedrich-List-Platz 1, 01069 Dresden Germany e-mail: martina.beranek@savs.cz 1 , ingo.gestring@htw-dresden.de 2 Abstract The automotive industry goes through a major transformation in relation to new technologies, global competition by new players and changing markets, shortage of material, local regulations and worldwide trade barriers. These aspects increase the requirements for automotive managers. In order to prepare students for tasks in automotive management, serious games in forms of computer based business simulations did find their way to university education. Skoda Auto University uses the StratSimManagement simulation by interpretive simulations , HTWDresden University of Applied Sciences uses Auto Manufacturing from IndustryMasters . Both business simulations games are compared and evaluated to the general and the current topics of the automotive industry. Both simulation games cover different aspects. Participants of the simulation games of both universities answered a questionnaire. The students feel much more involved in the simulation than in classical frontal teaching. 80% of the students think, that the simulations imitates the real business environment quite well, 75% feel well prepared for a job in the automotive business. Keywords: business simulation, change management, strategic automotive management, serious games, teaching methods JEL Classification: I230, L62, M0 www.aeaweb.org/jel/guide/jel.php 1.1 Current Topics in the Automotive Industry The automotive industry is challenging a major transformation. It is not just the change in field of the business, almost every topic is undergoing a change process. The new mobility concepts in the automotive industry are based on: electrified, autonomous, shared, connected and yearly updated cars (Kuhnert et al. 2018). The transformation effects all parts of the automotive supply chain. With new technologies and new driving concepts suppliers need new raw materials like Lithium for the battery production (Vitta S. 2021). Flexible, resilient and sustainable production will change the way of 1. Introduction to Automotive Management and Business Simulation

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