2nd ICAI 2022

International Conference on Automotive Industry 2022

Mladá Boleslav, Czech Republic

concretizes the subject and can thus help to overcome the excessive abstractness of the issue and develop soft skills (Dömischová, 2011, Coffey, 2022, Buck Institute of Education, 2022). The above is also confirmed by the research conducted by Chis et al. (2018) on a representative sample of 53 Irish university students. The comparison of learning outcomes in classical teaching and in project teaching using computer simulation showed an improvement of evaluation by 26.56% and only 1.9% of students were evaluated with less than 40% success rate, which represents more than a twofold reduction in study failure. The teacher has more tools at his disposal during project teaching. He can develop the project independently, for example in the form of a case study. Or he can choose a computer program as the main teaching tool, while the current offer of teaching computer programs is wide. The advantages of this tool include a broader and more comprehensive coverage of the issues addressed, the opportunity to get closer to the real solution to problems. As a rule, the offered programs include the possibility to work both with the internal environment of the company, which students manage, but also the micro and macro environment of the company, which determines business activities. During the simulation, students can observe the mutual interaction of the elements of the company’s system with the elements of its surroundings. In terms of acquisition costs, it is possible to choose between granting a permanent license or to purchase a one-time license for the current simulation according to the number of students. The advantage of the first solution is the possibility to work in the off-line mode, the disadvantage is the higher acquisition costs. In the second case, it is necessary to ensure a quality Internet connection, as the simulation takes place online on the provider’s servers. This type of license makes the cash flow better. Of course, the appropriate HW equipment is a prerequisite. 1.3 Selected Simulation games The following text presents two computer simulations that are currently used in teaching at our cooperating universities, Dresden and Mladá Boleslav. The characteristics of the simulation SW are based on clarifying the philosophy of the game, the degree of complexity and the basic functionalities. It also includes the optimal time allowance and course structure. 1.3.1 StratSim Marketing StratSim Marketing is a product made by American company Interpretive. Simulation SW is one of a number within the product portfolio of this company and was selected as the most suitable for teaching the subject Strategic Marketing Management. The main reason for choosing the product is the fact that the simulation is directly focused on the automotive industry. Students make decisions in the areas of strategic management, product development, processes andoperations, comprehensivemarketing, financialmanagement and accounting. Students divided into small teams simulate the TOP management of cars and compete for ten years in a highly competitive environment, as is the case in reality.The simulation

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