International Conference on Automotive Industry 2022
Mladá Boleslav, Czech Republic
References [1] ACEA (2021 ). THE AUTOMOBILE INDUSTRY Pocket Guide 2021/2022 [on line]. [cit. 2022-03-03]. Available at: https://www.acea.auto/publication/automo bile-industry-pocket-guide-2021-2022/ [2] Bauer, I. (2022) Project Based Learning . [online]. [cit. 2022-2-1]. Available at: [3] Buck Institute for Education (2022). [online]. [cit. 2022-2-1]. Available at: [4] Buss, J., Chacko, L., Bauer, R. (2020). How car ownership may become a relic [on line]. In Oliver Wymann Automotive industry at the crossroads. [cit. 2022-03-03]. Available at: https://www.oliverwyman.com/our-expertise/insights/2020/jun/ automotive-industry-at-the-crossroads.html [5] Coffey, H.(2022) Project-based learning, [online]. [cit. 2022–2–1]. Available at: [6] Chis, A. E., Moldovan, A.-N., Murphy, L., Pathak, P., Muntean, C. H. (2018). Investi gating Flipped Classroom and Problem-based Learning in a Programming Module for Computing Conversion Course. Journal of EducationalTechnology &Society , 21 (4), 232– 247. [online]. [cit. 2022–2–1]. Available at: http://www.jstor.org/stable/26511551 [7] Deighan, M., James, S. W. and Kinnear, T. C . (2021) StratSim Marketing The Marketing Strategy Simulation . Interpretive Simulation. [online]. [cit. 2022–2–1]. Available at: [8] Dömischová, I., (2011). Projektová výuka: moderní strategie vzdělání v České repub lice a německy mluvících zemích. Olomouc: Univerzita Palackého, 2011, 212 s., ISBN 978- 80- 244-2915-1 [9] Gusbeth, S. (2021). Konkurrenz für Daimler, VW und BMA: Chinesische Elektro autobauer drängen nach Europa [online]. [cit. 2022-03-03]. Available at: https:// www.handelsblatt.com/mobilitaet/elektromobilitaet/nio-geely-byd-konkurrenz fuer-daimler-vw-und-bmw-chinesische-elektroautobauer-draengen-nach-eu ropa/27564050.html?ticket=ST-7170619-SKoLMxZirJxz5md9TIXS-ap3 [10] Hagemann, B., Heuss R. and Weerda, K. (2021). New mobility, new skills. In Mc Kinsey Quarterly. The irresistible momentum behind clean, electric, connected mobil ity: Four key trends [online]. [cit. 2022-03-03]. Available at: https://www.mckinsey. com/industries/automotive-and-assembly/our-insights/the-irresistible-momen tum-behind-clean-electric-connected-mobility-four-key-trends [11] Jakubíková, D., (2013). Strategický marketing Strategie a trendy , 2., rozšířené vy dání, Praha: Grada, 2013, 368 s. ISBN 978-80-247-4670-8 [12] Kerin, R. A. and Peterson, R. A., (2010). Strategic Marketing Problems Cases and Comments . Pearson: New Jersey, 2010, 708 s., ISBN 978-0-13-246549-6
35