1st ICAI 2020

International Conference on Automotive Industry 2020

Mladá Boleslav, Czech Republic

Appendix

Table 1: An overview of factors and associated values Category and factors

Value

Additional services

• test drive • warranty

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• winter tires from the previous owner • pleasant approach of the previous owner

• experience with the reseller

Brand • good experience from the history

• favourite brand

• middle class brand – no embarassion when own car this brand

• low criminality of the brand

• brand from the image perspective did not play a role • brand as a quality mark – safety requirements

• japanese brand – guarantee of quality and safety (impact ability)

• brand as a luxury mark, design, representativeness

• brand as a quality, safety mark

• connection to rallye – a sport brand that produces cars for tarrain with excellent technical features • car perceived completely as a whole with no interrest in suppliers of individual components • negative perception of producers´ unification into the concern

• popularity with the population and easy to sell

• whole VW concern considered to be of high quality, produces no-frills

• non-preferenco of Asian brands, quickly lose value • great influence has the experience of acquaintances

• experience with a particular reseller and his customer approach

• car as a tax deductible item • own engine production

• design

• affordable brand

• favourite with english brands – rarity, bespoke design

• interest in crash tests

• luxury brand – but not so much in the eye bending

• reviewes, mainly German servers • recommendation from a friend

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