1st ICAI 2020

International Conference on Automotive Industry 2020

Mladá Boleslav, Czech Republic

Category and factors

Value

• good ratio value for money • good ratio price for power

Fi Fi Fi In Fi

• good ratio power for consumption

• benefit from a friend´s buy – complete information about car history

• advantageous price offer – buy from a friend • price advantage – used as a company car Fi • Škoda – general brand awareness, perceived as good at a relatively good price Fu • practicality Fu • low fuel consumtion – diesel demand Fi • low operating costs Fi • financial savings Fi Services • spare parts availability Fi • good price of spare parts Fi • emphasis of original parts, not secondary production In • proximity, availability of service Fu • sufficient number of authorized service providers Fu • self repair – use of forums on the Internet, repair manuals Fi • tire service of a friend Fi • price advantage – use car for work Fi • not used of authorized service – it is more expensive and worse Fi • authorized service is not important Fi • a friend used for service repairs Fi • important is car production near to our state – availability of spare parts Fu • very good experience with a particular cas service – special services, actions for VIP clients with introducing new models, better ofer, discount options In • family car service Fi Transport • affordable family transport Fi • spaciousness – transport of goods within business activities Fu • efficient city transport Fu • sport – ski and bicycle transport Fu Others • concerns about using a car with prague registartion number in Brno In

Fi – financial value, Fu – functional value, In – individual value, So – social value Source: Authors’ own study.

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