Sustainable Solutions for SCM

Figure 5.11 An example of recycling in the value chain

5.4.5 Two-way distribution The synergy of the distribution and recycling can be utilised in two-way distribution (see Figure 5.12). The distribution and thus the recycling are a concrete part of the marketing, which ensures the final value of the product. The two-way distribution is combined by the entirety of the logistics control and physical activities, which are needed when transferring the product from the production to the final consumer and further to the recycling.

Figure 5.12 Joining of the recycling to the distribution creates the two-way distribution

Service level and the value added The two-way distribution increases the industry’s service level for trade. The “two- way distribution” of trade or receiving the used products further increases the trade

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